Skinkandy's clientele base are 70% female between the age of 15 - 25. They come into the store to accentuate themselves as unique individuals, and see their in-store experience as differentiating them from the rest. The music in-store needs to support this perspective and have an edge to it, differentiating them from the mainstream.
Suitable genres include: Old school tunes, R&B, Hip-Hop and indie.
Suitable artists include: Drake, The Weeknd, Beyonce, Tame Impala, Frank Ocean, Childish Gambino, Kanye (older tracks).