Our Methodology
At SBA Music our philosophy is to understand the varying and changing needs of our clients and to reflect this in the music solutions we offer. The process is supported by over 25 years of market experience and the latest research findings.
We take our clients through a formal ‘briefing’ process where we ask a series of questions that cover key marketing, financial and operational considerations. From there, we can recommend a solution to suit.
If you would like to know more, or wish to discuss your music requirements with an experienced SBA consultant, contact us.
- "Music is a critical component of store atmosphere and plays a significant role in the purchase decision-making process. "
– Michael Morrison, Monash University - "One of the best things about working with SBA is the roll out system we have in place… all we have to do is notify them of a new site, and they take care of the rest. It’s too easy. "
- Carlos Antonius, Nando’s Australia Marketing Director - "SBA are not just our music supplier. Their capacity to work with us to deliver an in-store music strategy that went above and beyond our initial requirements means we now view them as an integral part of our team."
- Paul Montalto, National Communications & Promotions Manager, Target - "Our no. 1 priority was to implement a music strategy that reinforced our brand and created an atmosphere that was distinct to Gloria Jeans. SBA’s on-going commitment to this process has been outstanding. In addition, they’ve worked with us on a number of initiatives that have continued to add value & develop our brand. "
- Elizabeth West, Gloria Jean's Coffees, Group Marketing Manager - "SBA are always in there working as a partner to assist us. They understand the market and like to get our take on things, which is important. "
- Dennis McGrath, Amarda Operations - "We’ve been subscribing to SBA Music for years. The monthly chart program is always spot on and the theme programs include all the timeless, must-have tracks that punters want to hear... The programs end up paying for themselves. "
- Erwin Boot, Automatic Music - "SBA's CD's takes the guess work out of song selection… if it's on their CD's it will pack the dance floor. "
- DJ Guru - "For us, SBA are a one stop shop. The music solution we’ve put in place has addressed all our needs as bar and restaurant operators. We have the right music playing at the right time, at the right levels… in all key areas of our venues. It fills the gap and provides the right atmosphere for our venues. "
- Jeremy Milner, Bavarian Bier Cafes - "SBA is a fantastic platform in this new age of music technology and distribution. It has been instrumental in launching our great local talent to a wide and diverse audience nationally. And to top it off their staff are a pleasure to deal with. Welcome to the future!"
- Liz Eve, National Promotions Manager, Creative Vibes - "We choose SBA for its diversity and up to the minute track listings" - Rock-On Mobile DJ Services
- “SBA’s Launching Pad Initiative is a fantastic way to bring new bands to a new audience…don’t get left behind.”
- Tim West, The Right Profile - "SBA are always prompt and always have the music I need"
- DJ Bodz - "SBA has taken the pain out of running an effective and reliable source of music for our stores. Their flexibility and knowledge help us create the right atmosphere for our customers every time."
- Robert Marsden, IT Manager – Zarraffa’s Coffee