Our Clients

SBA Music’s supply landscape includes Retail, Dining & Cafes, Hotels & Accommodation, Bars, Pubs & Clubs, DJ's, Jukeboxes, Health Clubs and Others.

We pride ourselves on taking time to understand our clients needs and providing practical solutions that address them. To learn more about who SBA supply to and how we add value, see below. Should you wish to discuss your music requirements with an experienced SBA consultant, contact us.

See below for a list of some of our clients.
You can also click on the links to view some case studies:

Retail
Target , Myer Miss Shop , Pumpkin Patch, Angus & Coote, Barbeques Galore,
Diva, Valley Girl, Goldmark, J's Room, OPSM, Laubman & Pank,
Glassons, Events Fashions, Harris Scarfe, Video Ezy, SABA, Inglot

Dining, Hospitality & Fast Foods
Gloria Jeans Coffees , Nandos, McDonalds

Jukebox Manufacturers & Operators
Automatic Music, Superjuke, AVI, RDR, Rhythm House, Sound Leisure

DJ's
Moby Disc

Venues
Laundy Group, Verandah Bar, Pancakes on the Rocks

Production Partnerships
GD Worldwide, Festival of The Sun, Spark TV

Retail

Client	Target
Requirement	To come up with a music strategy that appealed to a broad shopper profile, was cost effective, provided the capacity to integrate in-store messaging & was operationally manageable.
Solution	SBA worked with Target to come up with a strategy that included a mix of background music with in-store messaging, as well as music video programs (for the AV areas) that key suppliers could contribute to.
Comments	“SBA are not just our music supplier. Their capacity to work with us to deliver an in-store music strategy that went above and beyond our initial requirements means we now view them as an integral part of our team.”
	Paul Montalto National Communications & Promotions Manager, Target
Client	Myer
Requirement	To create a dynamic in-store environment in the Miss Shop areas of Myer that (i) reinforce the Miss Shop brand, (ii) entertains shoppers whilst they browse, (iii) is operationally easy to manage across their national network of stores and (iv) is cost-effective.
Solution	A custom program on DVD that incorporates Miss Shop branding, along with new release music video clips that match the Miss Shop brand and customer demographic. Special considerations include censorship, consistent audio levels and subtle fashion related references. In addition, SBA facilitated the purchase of DVD players for all stores and coordinated the distribution of these, along with an initial DVD library to all stores.
Comments	“SBA has been servicing Myer with music content for the best part of 10 years. With SBA’s help, we recently went through the exercise of reviewing our stores and upgrading to DVD format. SBA provided guidance and advice through the decision making process and project managed the entire roll out. The result is that we now have current, reliable hardware in place, and a flexible music format that reflects our brand, is cost-effective, and that we can have input into when we need.”
	Nick May National Procurement Manager Myer \| Development & Facilities Management Team
Client	Pumpkin Patch
Requirement	To implement a music strategy for all stores that was in keeping with the Pumpkin Patch brand & image whilst being flexible enough to suit individual store hardware situations.
Solution	SBA conducted a series of survey’s & subsequent music trials with Pumpkin Patch stores to ensure their music brief was in line with Pumpkin Patch’s brand & customers. Special consideration was given to censoring of inappropriate (non-G rated) music. A split CD / MP3 player solution was implemented across stores depending on where hardware (CD players) was already in place.
Comments	“SBA worked with us to put in place a music strategy that was uniform, yet was still flexible enough to cater to our individual store set ups. Having the right music in place has definitely meant that our customers enjoy walking into (and staying in) our stores. Furthermore, SBA are committed to working with us and supporting our on-going requirements”.
	Phil Ryan State Retail Manager

Dining & Cafes

Client	Gloria Jeans Coffees
Requirement	To develop a sound unique to Gloria Jeans and that would create an environment for customers to ‘escape the daily grind’. To ensure that the music delivery was cost-effective, operationally manageable for franchisees and flexible enough to allow for special requirements.
Solution	SBA developed a series of custom music programs (styles) that supported the Gloria Jeans image & customer demographic. These were programmed by genre & tempo and delivered on an MP3 system, so that the franchisee has the flexibility of letting the system play through, or selecting the appropriate music style & tempo to suit trade times & customer demographics. The music strategy also allows for flexibility (e.g. to include special themed music or messaging for specific events or promotions).
Comments	“Our no. 1 priority was to implement a music strategy that reinforced our brand and created an atmosphere that was distinct to Gloria Jeans. SBA’s on-going commitment to this process has been outstanding. In addition, they’ve worked with us on a number of initiatives that have continued to add value & develop our brand.”
	Elizabeth West Group Marketing Manager, Gloria Jean's Coffees

Client	Nandos
Requirement	To put in place a music strategy that offered an ‘international’ sound distinct to Nandos, was uniform across all stores, required minimal interaction from store managers and was manageable from a cost perspective.
Solution	SBA worked closely with Nandos marketing department to ensure the music package featured the distinct Latino sound that is trade mark to Nandos. This was delivered on automated MP3 systems that plugged in to standard hardware. The system ‘shuffles’ the music so that the songs remain fresh and requires no interaction from store managers.
Comments	“Music was the most important thing for us… the style we were after was quite specific so our focus was on getting this 100% right. We didn’t want hardware with lots of bells & whistles… we just wanted units that were reliable, easy to operate and within our budget. SBA worked closely with us – particularly in the early stages when we were defining the music. They also tailored the hardware solution so that the need for interaction was significantly reduced. One of the best things about working with SBA is the roll out system we have in place… all we have to do is notify them of a new site, and they take care of the rest. It’s too easy.”
	Carlos Antonius Australia Marketing Director, Nandos

Jukebox Operators

Client	Automatic Music
Requirement	Automatic Music are jukebox operators located in Tasmania. Their requirement is primarily music video clips programmed and packaged for use in jukebox sites throughout the region.
Solution	SBA Music offer a range of monthly programs on disc & digital format, produced specifically for jukeboxes. In particular, the Jukebox Hits (new release & chart) and Jukebox Themes (various artist & classic hits) programs cover a broad selection of popular jukebox songs.
What Automatic Music Say	“We’ve been subscribing to SBA Music for years. The monthly chart program is always spot on and the theme programs include all the timeless, must-have tracks that punters want to hear… the programs end up paying for themselves.”
	Erwin Boot, Director, Automatic Music

"Music is a critical component of store atmosphere and plays a significant role in the purchase decision-making process. "

– Michael Morrison, Monash University
"One of the best things about working with SBA is the roll out system we have in place… all we have to do is notify them of a new site, and they take care of the rest. It’s too easy. "

- Carlos Antonius, Nando’s Australia Marketing Director
"SBA are not just our music supplier. Their capacity to work with us to deliver an in-store music strategy that went above and beyond our initial requirements means we now view them as an integral part of our team."

- Paul Montalto, National Communications & Promotions Manager, Target
"Our no. 1 priority was to implement a music strategy that reinforced our brand and created an atmosphere that was distinct to Gloria Jeans. SBA’s on-going commitment to this process has been outstanding. In addition, they’ve worked with us on a number of initiatives that have continued to add value & develop our brand. "

- Elizabeth West, Gloria Jean's Coffees, Group Marketing Manager
"SBA are always in there working as a partner to assist us. They understand the market and like to get our take on things, which is important. "

- Dennis McGrath, Amarda Operations
"We’ve been subscribing to SBA Music for years. The monthly chart program is always spot on and the theme programs include all the timeless, must-have tracks that punters want to hear... The programs end up paying for themselves. "

- Erwin Boot, Automatic Music
"SBA's CD's takes the guess work out of song selection… if it's on their CD's it will pack the dance floor. "

- DJ Guru
"For us, SBA are a one stop shop. The music solution we’ve put in place has addressed all our needs as bar and restaurant operators. We have the right music playing at the right time, at the right levels… in all key areas of our venues. It fills the gap and provides the right atmosphere for our venues. "

- Jeremy Milner, Bavarian Bier Cafes
"SBA is a fantastic platform in this new age of music technology and distribution. It has been instrumental in launching our great local talent to a wide and diverse audience nationally. And to top it off their staff are a pleasure to deal with. Welcome to the future!"

- Liz Eve, National Promotions Manager, Creative Vibes
"We choose SBA for its diversity and up to the minute track listings" - Rock-On Mobile DJ Services
“SBA’s Launching Pad Initiative is a fantastic way to bring new bands to a new audience…don’t get left behind.”

- Tim West, The Right Profile
"SBA are always prompt and always have the music I need"

- DJ Bodz
"SBA has taken the pain out of running an effective and reliable source of music for our stores. Their flexibility and knowledge help us create the right atmosphere for our customers every time."

- Robert Marsden, IT Manager – Zarraffa’s Coffee