SBA Music is one of Australia's leading background music suppliers, providing tailored music experiences to Australian businesses and their customers. We provide a range of online and offline background music systems and apps which, together with customized content to build your brand, will greatly enhance your retail environment. We specialise in large brands, managing their licensing, music and distribution requirements as well as single sites.
"Although music is generally thought of as an entertainment medium, it can also be used to achieve other objectives. In particular, music is employed in the background of production facilities, offices and retail stores to produce certain desired attitudes and behaviors among employees and/or customers. For example, background music is thought to improve store image, make employees happier, reduce employee turnover and stimulate customer purchasing."
- Ronald E. Milliman 'Using Background Music To Affect The Behavior Of Supermarket Shoppers'