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Communications Minister, Malcolm Turnbull, has urged music and film companies to make their content affordable, as a way of cracking down on online piracy.

In a recent discussion with the ABC, Mr Turnbull said: "There is an obligation on the content owners, if their concerns are to be taken seriously by the government, and if governments are to take action to help them prevent piracy, then they have to play their part, which is to make their content available universally and affordably."

He also raised questions as to why Australian's pay more to download content and why they have to wait longer than overseas customers for new releases. According to consumer group CHOICE, Australians pay around 50 to 100 per cent more to download content.

"Anyone is entitled to sell their products for whatever price they like, that is their right, but if you want to discourage piracy, the best thing you can do is to make your content available globally, universally and affordably."

With an Australian anti-piracy scheme in the works, there are talks of following and adapting New Zealand's plan. This means, it will be up to the internet service providers (ISPs) to send customers a notice after an illegal download has occurred. After three notices, the rights owner will be able to take the customer to court.

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