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Programming News - SBA welcomes Tru Thoughts to their label family!


SBA welcomes Tru Thoughts to our label family! Started in 1999 by Robert Luis (A&R) and Paul Jonas (Label Manager), Tru Thoughts is a Brighton based label. It was founded on the back of their highly respected Brighton club nights phonic:hoop and Etch. The label has grown continuously over the best part of a decade, releasing albums from the likes of Quantic, The Quantic Soul Orchestra, Alice Russell, Bonobo, Belleruche, Me&You, Spanky Wilson, TM Juke, Nostalgia 77, The Bamboos and Hot 8 Brass Band, amongst many others. Tru Thoughts’ hip hop sister label Zebra Traffic has released music from Rup, Dirty Diggers, Cappo, Phi-Life Cypher and many more UK-based hip hop artists.

In 2005 Tru Thoughts was awarded Label Of The Year at the annual Gilles Peterson Worldwide Awards.

Will Holland, widely known as Quantic, has released albums under a number of monikers on the label; including projects such as Quantic, The Quantic Soul Orchestra, Flowering Inferno, The Limp Twins, Quantic and his Combo Barbaro and his 2012 collaboration Quantic & Alice Russell with the Combo Barbaro.

In 2009 Tru Thoughts celebrated its 10th birthday, with more than 200 releases, spotlighting an independent, eclectic and original music, acknowledged for its quality by music specialists. Tru Thoughts became, in one decade, one of the most famous and well respected labels in independent music world.

To coincide with our new label partnership, our music team have compiled a special 5 CD edition of Fareplay Groove Sessions featuring the cream of the Tru Thoughts stable, redefining funk and soul for the modern age.

To order or for more information, contact our sales team on 1800 025 687 or at