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Perfecting Your In-Store Music Experience Part 1 of 5

Once you have selected music to compliment and support your brand identity, you need to create the right atmosphere in-store by balancing other elements that surround the music. E-commerce is a fierce competitor for brick and mortar stores, so setting a welcoming and attractive atmosphere for your target demographic is essential to getting them in-store and sticking around.

Volume is the most obvious, but frequently overlooked, method of controlling your background music. If the music is too soft, it could lead to customers feeling self-conscious and uncomfortable. Adjusting the volume through out the day will also help to accommodate a suitable energy level for the time of day. For example, the music can be a little softer in the morning, then you can boost it for a a busier lunch time. Remember to turn the volume back down again once foot traffic has slowed down or tables are emptied. If the music is too loud it could have a disorienting affect on a customer. Also, consider the genre of music playing over your sound system; lively dance music would not require as much of a volume lift as an acoustic guitar track would. 

 

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Launching Pad: Oliver Tank

Sydney-based producer Oliver Tank, known for his vibrant and emotionally captivating soundscapes has returned with a brand new single, Charlene. This single is lifted off his debut album, OT, which is to be release later this month. Jono Steer, of Hiatus Kaioyte and Ali Barter fame, co-produced the album. 

Oliver Tank is already building up an impressive resume, winning FBi radio's Northern Lights competition and embarking on a national tour in May. He is certainly one to keep an eye on.

Have a listen to Charlene here:

For more info on Oliver Tank check out his Facebook and Soundcloud page.

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Playlist Spotlight: Jazz

Add a touch of class to your space with our jazz playlist! It's a timeless collection of vocal and instrumental swing, lounge and smooth jazz. Check out the sample below for a taste. Jazz features the talents of John Coltrane, Ella Fitzgerald, Count Basie, Billie Holiday, Louis Armstrong, and Oscar Peterson. Sba Music's Jazz playlist is available now on Lora, AP-S, and our Babbler app (iOS & Android).

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3 Rules Of In-Store Background Music

1. Music is as important as the store decor and service.

With an unfathomable amount of online stores these days, consumers are well acquainted with the variety of products on offer before even seeing it physically on the store shelf. For this reason, in-store atmospherics (especially music) need careful consideration to provide customers with an engaging sensory experience.

2. Define your brand 

Avoid selecting a music combination that is 'good for everybody' but 'loved by nobody'. Consider exactly who you target demographic is, how you would like to stand out in your market and what you want to achieve in store e.g. is it high turnover of purchases? Do you want to create a relaxed atmosphere to support extended customer dwell time? Being more discerning with music means that you will make a stronger connection with your customers.

3. Speak to the experts

SBA Music's team of specialists can help you to achieve your music branding goals. As one of Australia's leading background music suppliers, we provide a range of  solutions for your background music needs including consultation, curation, music systems, in-store messaging and public performance licensing. With over 20 years of experience working with brands, we will be able to provide you with a streamlined service and a music solution that distinguishes you from the rest.

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Playlist Spotlight: Nu Fusion

SBA Music's fresh Fareplay Nu Fusion playlist is an ultra cool and laid back mix of trip hop, acid jazz and fusion music featuring tracks by the likes of Thievery Corporation, DJ Shadow and Bonobo. It's is ideal for boutique retail spaces as well as restaurants and cafes. Nu Fusion is available on SBA's digital palyers and streaming app, Babbler. Have a listen to our Nu Fusion playlist...

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SBA Music's Song Of The Month

The next song of the month was co-written by Skip Marley and, Australia's own, Sia Furler and has a strong message on society's comfort in oblivion...

'Chained To The Rhythm' by Katy Perry

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SBA Music's Guilty Pleasures: At The Movies

We were spoiled for choice for office movie song favs! Take a trip down memory lane as you listen to these sweet tunes...

Bohemian Rhapsody by Queen (Wayne's World, 1992)

What A Feeling by (Flash Dance, 1983)

Footloose by Kenny Loggins (Footloose, 1984)

Spice Up Your Life by Spice Girls (Spice World, 1997)

Everything Is Awesome by Tegan & Sara (Lego Movie, 2014)

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Launching Pad: All Our Exes Live In Texas

Fans of home grown indie folk shouldn't sleep on 'When We Fall', the debut album from All Our Exes Live In Texas. The Sydney-based foursome (Elana Stone, Katie Wighton, Hannah Crofts and Georgia Mooney) craft intimate heartbreakers, fireside ballads and twee pop gems! Their self-titled EP was critically praised, and led to national tours alongside Passenger (UK), Kate Miller-Heidke, Nathaniel Rateliff and the Night Sweats (USA), Tiny Ruins (NZ), and Megan Washington.

All Our Exes Live In Texas - 'When We Fall'

All Our Exes Live In Texas - 'When We Fall'

All Our Exes Live In Texas crowd-funded their debut full-length, which was produced by Wayne Connolly (known for his work with Sarah Blasko and You Am I). All Our Exes Live In Texas also enlisted the talents of guest artists Evan Mannell (Faker, Bertie Blackman, Lior), Zoe Hauptmann (Finn Brothers, Lanie Lane, Paul Kelly), Tim Hart and Dave Symes (Boy and Bear). Take a listen to the album cuts 'Boundary Road' and 'The Devil's Part' below. 'When We Fall' is available now through ABC Music.

ALL OUR EXES LIVE IN TEXAS TOUR DATES

SAT 10 JUN         LIZOTTES, NEWCASTLE, NSW (ALL AGES)

FRI 16 JUN          BRASS MONKEY, CRONULLA, NSW

SAT 17 JUN         METRO SOCIAL @ THE METROPOLE, KATOOMBA, NSW (ALL AGES)

FRI 23 JUN          JIVE, ADELAIDE, SA (ALL AGES)

SAT 24 JUN         BABUSHKA, PERTH, WA

SUN 25 JUN        FLY BY NIGHT, FREMANTLE, WA

FRI 30 JUN          HERITAGE HOTEL, BULLI, NSW

SAT 01 JUL          FACTORY THEATRE SYDNEY, NSW (ALL AGES)

FRI 07 JUL           HOWLER, MELBOURNE, VIC

SAT 08 JUL          WORKERS CLUB, GEELONG, VIC

THU 13 JUL         STUDIO 56 @ MIAMI MARKETTA GOLD COAST, QLD

FRI 14 JUL           BISON BAR, NAMBOUR, QLD

SAT 15 JUL          OLD MUSEUM, BRISBANE, QLD (ALL AGES)

For more information visit All Our Exes Live In Texas here.

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