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Background Music Australia (In Store, Shop & Retail)


Looking for background music for your shop? Sba provide tailored solutions for retail and in store environments Australia wide. 

In search of background music? You've found one of Australia's leading suppliers of tailored music to retail. Whatever the shop, we're got an in store solution to promote your brand, connect with your customers  and help boost sales. At Sba Music we pair tailored music programming with powerful media players to provide the best solution available. Plus we can manage your music licensing, so your business is compliant and hassle free! Background music in retail land is more powerful than you think. Not convinced? Take it from the experts...

"Although music is generally thought of as an entertainment medium, it can also be used to achieve other objectives. In particular, music is employed in the background of production facilities, offices and retail stores to produce certain desired attitudes and behaviors among employees and/or customers. For example, background music is thought to improve store image, make employees happier, reduce employee turnover and stimulate customer purchasing."

Ronald E. Milliman 'Using Background Music To Affect The Behavior Of Supermarket Shoppers'


MUSIC PROMOTES BRAND & IMAGE

"One of the most cost effective ways of reinforcing image is by using music. Music reinforces and adds a new emotive dimension to the image and impacts a customer’s perception and experience. As the novelist Victor Hugo once aptly said: “Music expresses that which cannot be said and on which it is impossible to be silent”. When customers walk into a store or a restaurant, they’re not just looking for a product, they’re seeking an experience. And the research shows that music is a subliminal and critical way of fleshing out that experience and engaging customers emotionally."

APRA Music Essentials 'Does What You Play Affect What Your Customers Will Pay?'

"Retailers and brand managers using music as part of their brand strategy therefore need to take a more strategic view of music, identifying the appropriate music to reflect their brand, their store, their customer base, and gain the desired effects."

Michael Morrison and Michael Beverland (Monash University) 'In search of the right music: The strategic use of in-store music'

"Evidence was also provided of a positive relationship between patrons’ perceptions of the restaurant and their perception of the music. For example, the more subjects perceived the music as being up-market, the more the restaurant was also perceived as up-market."

Dr. Stephanie Wilson (Report for APRA) 'The Effect of Music on Perceived Atmosphere and Purchase Intentions in a Restaurant'

CAN INCREASE SALES FIGURES

"Music styles and tempos influence sales in supermarkets (Gulas and Schewe, 1994; Herrington and Capella, 1996; Milliman, 1982), sales in wine shops (Areni and Kim, 1993; North, Hargreaves and McKendrick, 1999), sales in a restaurants (Milliman, 1986), and impulse purchasing in department stores (Yalch and Spangenberg, 1990). In additions to increased retail sales, music mediates emotional responses to waiting in banks (Hui, Dubé and Chebat, 1997), store evaluation (Dubé and Morin, 2001), and in store selling (Chebat, Gélinas-Chebat, and Vaillant, 2001).

Richard Michon (Ryerson University, Toronto) & Jean-Charles Chebat (HEC, Montreal) 'The Interaction Effect of Background Music and Ambient Scent on the Perception of Service Quality'

"This study along with others like it, can help marketing managers interested in influencing the behavior of consumers. The tempo of instrumental background music can significantly influence both the pace of in-store traffic flow and the daily gross sales volume purchased by customers, at least in some situations. In this study the average gross sales increased from $12,112.35 for the fast tempo music to $16,740.23 for the slow tempo music. This is an average increase of $4,627.39 per day, or a 38.2% increase in sales volume."

Ronald E. Milliman 'Using Background Music To Affect The Behavior Of Supermarket Shoppers'

INFLUENCES CUSTOMER SHOPPING TIME

"Field research by Yalch and Spangenberg suggested that music affects shopping times. In their study, clothing store shoppers were exposed either to a youth-oriented foreground music or adult-oriented background music. Interviews with shoppers as they were exiting the store revealed that younger shoppers felt they had shopped longer when exposed to background music, whereas older shoppers felt they had shopped longer when exposed to foreground music."

"[Ronald E. Milliman's]results suggest that music affects actual shopping times. In his study, restaurant patrons were exposed to either fast or slow tempo music. Individuals tended to stay longer when listening to the slow music compared to the fast music."

Richard Yalch (University Of Washington) 'The Effects Of Music In A Retail Setting On Real & Perceived Shopping Times'

ALTERS PERCEIVED SERVICE QUALITY & INFLUENCES BEHAVIOUR

"The authors study in situ the mediating effects of mall atmospherics (ambient odors and music) on shoppers’ perception of service quality... Findings indicate that slow tempo music influences shoppers’ positive affect, while fast tempo music and ambient odors mediate shoppers’ perception of the mall environment. Positive affect impacts the perception of service quality through the perception of the mall environment."

"Over thirty years of academic research clearly demonstrate the nature of the influence the retail environment can have on consumer perceptions and behavior. The ability to modify in-store behavior through the creation of an atmosphere has been acknowledged by many retail executives and retail organizations (Turley and Chebat, 2002)."

Richard Michon (Ryerson University, Toronto) & Jean-Charles Chebat (HEC, Montreal) 'The Interaction Effect of Background Music and Ambient Scent on the Perception of Service Quality'

CONNECTS BUSINESSES TO THIER CUSTOMERS

"A personalised music strategy can support a retail brand and makes a powerful connection with specific target markets by incorporating customer demographics (such as age, gender mix and income levels) and psychographics (such as preferences, lifestyles, personality and attitudes). By understanding the demographics and psychographics of its target market, retailers can create an audio environment where their customers feel comfortable, relaxed and happy to spend time and money. The use of carefully selected music creates an immediate distinction for a retail brand by establishing the right mood. Music can motivate the subconscious and create a first and lasting impression."

Michael Morrison (Monash University) 'The Power Of Music And Its Influence On International Retail Brands And Shopper Behaviour: A Multi Case Study Approach'

Learn more about in store background music for your shop or retail business - 
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