Our no. 1 priority was to implement a music strategy that reinforced our brand and created an atmosphere that was distinct to Gloria Jean’s. SBA’s work has continued to add value & develop our brand.
SBA worked with us to put in place a music strategy that was uniform, yet was still flexible enough to cater to our individual store set ups. The right music in place has definitely meant that our customers stay in our stores longer.
SBA are not just our music supplier. Their capacity to work with us to deliver an in-store music strategy that went above and beyond our initial requirements means we now view them as an integral part of our team.